Consumer spending

Groupon partners with Borderlinx to offer Canadian customers more goods, services

GrouponGroupon announced recently that it had selected Borderlinx solutions to help facilitate cross-border trade between the U.S. and Canada.

Using Borderlinx’s cross-border trade technologies and solutions, Groupon will offer Canadian customers the ability to purchase a wider selection of goods and deals available in the U.S. and have them shipped to Canada.

Launched in 2006, Borderlinx—which is based in Brussels—provides retailers with the ability to ship goods quickly and securely to countries outside of the U.S., and customers know the full price in their home currency that they will pay for a Groupon item. The company partners with DHL Express to deliver to more than 200 countries.

“We’re excited to be working with such an innovative company as Groupon to support their Canadian cross-border trade with their Groupon Goods business,” Borderlinx CEO Jérôme Mercier said. “Our global ecommerce solution offers retailers and brands more value than most U.S. vendors, including greater flexibility, ease of integration, reliability and cost.”

Groupon offers consumers deals on goods and services around the world, including vacations, electronics, fashion, home furnishings and spa treatments. The compay will use Borderlinx to facilitate sales through its Groupon Goods channel.

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