Consumer spending

Communities gear up for Small Business Saturday founded by AmEx

american expressCommunities across the U.S. plan to open their doors to shoppers on Small Business Saturday, a day founded by American Express in 2010 that is dedicated to supporting America’s small businesses during the holiday shopping season.

Last year, consumers aware of the day reported spending $5.5 billion with small businesses. A large majority—or 81 percent—of small business owners said Small Business Saturday is most effective when communities collaborate and host events, leading AmEx to create the Neighborhood Champions program.

AmEx, which works with business groups like the U.S. Chamber of Commerce, American Independent Business Alliance, U.S. Black Chambers, American Chamber of Commerce Executives and Latino Coalition to set up the day’s events in communities nationwide.

During the events, shoppers will be able to obtain Shop Small tote bags and fill them with items purchased from local businesses. After registering, consumers receive an activation kit that includes welcome mats, balloons and giveaways.

“Last year, thousands of small businesses from around all over the country took ownership of Small Business Saturday and consumers responded,” Mary Ann Fitzmaurice Reilly, the senior vice president at American Express OPEN, said. “Based on our research, we believe the day can be even more successful when businesses band together to make Small Business Saturday a true celebration for the neighborhoods they support.”

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